>> PUBLISHED ON SEPTEMBER 10, 2019
Vevo used to be a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake.
The videos on Vevo were syndicated across the web, with Google and Vevo sharing the advertising revenue.
The Vevo.com website was available in Australia, Brazil, Canada, France, Germany, India, Ireland, Tanzania, Italy, Mexico, the Netherlands, New Zealand, Poland, Armenia, Spain, the United Kingdom, the United States,
which included Vevo.com, Mobile Apps (iPhone, iPod touch, iPad, Android, Windows Phone 7, BlackBerry PlayBook), Connected Television (Google TV, Boxee) and user embeddable video players.
Additionally, through its affiliation with YouTube, Vevo was accessible in over 200 countries.
At one point Vevo was the elite video service and one of the most popular brands in the world of music. All major stars used to have their own Vevo accounts.
Nowdays it is far from the popularity it once had. It is rather something that no-one understands the fact of one's maintaining or supporting it at even a minimum level anymore.
- What did it mean to have a Vevo account?
These were very common questions our clients used to ask. Yes, having the accounts created on both Vevo.com and YouTube.com (along with distributing videos to both sites at the same time) was guaranteed with us, as well as having the branded Vevo logos on all submitted videos.
This is why our Blue2Digital used to be one of the most popular video distributors - we never failed to fulfill our promises and unlike some other companies, we never made a promise we couldn't keep.
- Will I have my account created on both Vevo.com and YouTube.com? Will my channel and my videos have the Vevo logos and banners on them?
The video monetization was guaranteed. Vevo revenues were based on monetizing ads on the videos and numbers of streams (views). The more views our clients' videos used to have, the more money they would make.
This worked fine all until april 2015, when we started receiving royalty reports that did not reflect the actual number of views we could count on Vevo.com. Of course, it did reflect the amount Vevo was supposed to pay out and it was significantly smaller than it should have been.
- How did our clients earn from Vevo?
We could also upload videos to an existing channel. We just needed to be informed on that channel's name.
- Even those who already had Vevo accounts created were still able to use our service to upload new videos.
This also was a very common enquiry. There was no limit to the number of videos one could send.
- Can I upload an unlimited number of video files?
The VEVO account name is usually based on the artist name. There are two limits only: you cannot submit a name already in use and the name must not be longer than 16 chars.
Should one ask for the channel name's change, all the videos submitted to that channel would have to be taken down prior to losing one's revenues generated upon those videos.
This is how it used to work. Nowdays we can find a lot of Vevo channels totally empty, without any videos therein published. And there is also a number of videos branded by Vevo although the artist does not have a Vevo channel, or the channel name is not reserved under the artist name.
This may be due to some tense agreement on the link between an artist and his label, or even more common, intricate relationship between an artist and Vevo itself.
- What determines a Vevo channel name?
Blue2Digital had access to Vevo's marketing and promotional plans those days.
Unfortunately, their marketing campaigns would yield very poor results. When the campaign was over, a client would usually ask if there was any campaign at all...
Now we all can look at things better from a certain distance. We at Blue2Digital would enter the fray and hike up the mountains for our clients. On the other side of the fence, there was Vevo with its easygoing attitude and employees who just wouldn't work too hard.
Running a business the way Vevo used to run it could not have been established as a long-term plan.
On December 15, 2017 Vevo's board of directors announced a "leadership transition at the world's leading all-premium music video and entertainment platform".
Erik Huggers, Vevo's President and CEO since 2015, had decided to step down to "pursue new opportunities".
Finally, on May 24, 2018 Vevo announced "changes to its owned and operated platforms" which resulted in Vevo shutting down its video-hosting service.
Blue2Digital still has a couple of issues left unresolved with Vevo. For more details, please read any of the recommended articles below. Our clients should particularly pay attention to the letter we wrote for them.
Although Vevo did keep some of its services, we believe that artists should not waste their time and money at creating and maintaining Vevo channels and getting videos on Vevo anymore.
They should rather stay focused on their normal YouTube accounts.
- Our service was committed to promoting our clients' videos wherever applicable.