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Blue2Digital, its agreements and consequences
Vevo used to be an on demand advertising supported video streaming service, owned and financed by a few major labels, formally managed by Vevo LLC headquartered in Delaware and New York. Vevo consisted of the following:
  • the main website Vevo.com, which used to be an on-demand video streaming website
  • Vevo-On-YouTube, which used to represent the branded Vevo pages on YouTube; artists had an option to promote their videos on Vevo.com, Vevo-on-YouTube, or both.
During the period 2012-2015, our company VIDYPS 79 d.o.o. acted as a music distribution service on a link between its clients and the music stores by enabling artists and labels to upload songs to digital audio stores and streaming services and/or music videos to digital streaming services (such as Vevo and YouTube).
Merlin B.V. is the "global digital rights agency for the world's independent label sector" formally headquartered in the Netherlands, but actually run in the United Kingdom. VIDYPS 79 had a Membership Agreement with Merlin comprising several music distribution deals to multiple digital stores and streaming services (Spotify, Google Play, YouTube, Vevo etc.). The deal between VIDYPS 79 and Merlin B.V. was on a non-exclusive basis. Technically, Merlin B.V. had nothing to do with music or video distribution itself, but the digital stores and streaming services (including Vevo) required that all the royalties for the audio/video views and streams and digital sales must have gone through Merlin.
In 2012, VIDYPS 79 launched Blue2Digital, a highly successful digital music distribution service which operated as such all until April 2015, when Vevo sent the royalty reports for January 2015 that did not reflect the actual number of views generated on videos licensed to Blue2Digital's clients for that month. We didn't accept these and we insisted on getting genuine and properly revised data. About a month later, as apparently being unable to act on a fair and professional basis, Vevo took down the videos distributed by Blue2Digital and kept them offline for two weeks. With the help of Merlin (they confiscated all the money VIDYPS 79 had with them) and a couple of scammers (who either were involved with initiating the issue, or came up as a consequence), Vevo then aborted any further payments to VIDYPS 79 having left an enormous debt of hundreds of thousands of dollars unpaid to our company and its clients.
The very most of Blue2Digital's artists whose videos were taken down from VEVO were registered in the United States. Vevo has never come out with an official explanation on this matter and never offered any compensation. Every effort we made to reach an agreement and settle the matter was arrogantly ignored.
Finally, on August 30, 2017 and November 15, 2017, the aforementioned companies and the scammers were reported to the IC3 via WWW.IC3.GOV.
Shortly after, on December 15, 2017, Vevo's board of directors announced a "leadership transition at the world's leading all-premium music video and entertainment platform". Erik Huggers, Vevo's President and CEO since 2015, had decided to step down to "pursue new opportunities".
Expectedly, on May 24, 2018, Vevo announced "changes to its owned and operated platforms" which resulted in Vevo shutting down its video-hosting service.
RECOMMENDED ARTICLES:
>> Introduction: Scammers in the music business
>> Why did VEVO actually shut down its on demand video streaming website and apps
>> Meet the guys from New York who fabricate invoices, court decisions, official corporate, federal, state and court documents
>> Meet the New York based company suspected of an unauthorized publishing around 1,000 music videos to Vevo
>> Meet the first Assamese singer who faked tens of millions of views on Vevo
>> A letter to Blue2Digital clients
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