initiating the issue, or came up as a consequence), Vevo then aborted any further payments to our company having left an enormous debt of hundreds of thousands of dollars unpaid to us and our clients.
They even required that almost all the money they had paid us for that previous 2014 be returned to them, although no suspicious activities or irregularities upon any of our clients' accounts had ever been reported. So instead of reimbursing our company and its clients, Vevo required that we all should reimburse them (?!)...
The very most of Blue2Digital's artists whose videos were taken down from VEVO were registered in the United States.
Vevo has never come out with an official explanation on this matter and never offered any compensation. Every effort we made to reach an agreement and settle the matter was arrogantly ignored.
We were then suggested to sign a deal with Universal Music Group. It seemed to be a very good idea considering the fact that UMG was one of VEVO's owners.
Other than resolving this issue, we thought it would put our clients in a more advantageous position and they'd be far better off being a part of that deal in terms of protecting their copyrights and gaining the respect of audio and video stores and services (so their videos would never be taken down again, just for an example).
However, it appeared that the deal (as provided by John Guerrier De'Bey a.k.a. Sean Larvonde Thurman who once worked for Universal Music Group) that we signed and paid for was never properly countersigned.
It apparently was a fake contract.
Brent LaBarge, Head of Trademark Group and Business and Legal Affairs at Universal Music Group, sent us an enquiry with regard to the alleged music distribution deal with Universal Music Group and our alleged affiliation with Universal Music Group. I tried to contact him back shortly after, but Mr. LaBarge wouldn't respond to any of my subsequent emails or return to my phone calls.
Making things worse, instead of being acquired by UMG (as we were falsely told), we found out that around 1,000 videos of ours were, in actual fact, illegally carried over to an anonymus distributor called "MarvMent", which Vevo pretended to know nothing about, although it was the Director of Content Operations at Vevo who had managed the transfer by himself.
This is the reason why the videos were confusingly taken down and reinstated a couple of times during that year.
It turned out that Vevo couldn't count the video views properly.
If a company intends to host a video service, it must provide a reliable tracking software to analyze the website (or app) visitors and determine if a view is regular or not.
There was one or more counting issues that Vevo was unable to deal with and that's where it all came from.
Things, however, have gone far more complicated than it might seem at first sight.
Having considered all the facts and results of our investigation, we had no other choice but turning them all in to the U.S. Authorities. On August 30, 2017 and November 15, 2017, all the aforementioned companies and scammers involved were reported to the IC3 via WWW.IC3.GOV.
Shortly after, on December 15, 2017, Vevo's board of directors announced a "leadership transition at the world's leading all-premium music video and entertainment platform".
Erik Huggers, Vevo's President and CEO since 2015, had decided to step down to "pursue new opportunities".
Expectedly, on May 24, 2018, Vevo announced "changes to its owned and operated platforms" which resulted in Vevo shutting down its video-hosting service.
I am absolutely certain that it doesn't mean much to any of us. Our company and its clients have suffered both material and non-material damage. Our service has lost its good reputation and it takes time and effort to recover.
Our clients have turned disappointed and confused and some of them even thought it was us who took the money and vanished overnight.
Meanwhile, the guys who should have been put behind bars and banned from the music business for a lifetime are still at large grinning cheerfully on social networks and hanging around as music managers, directors, lawyers, consultants, gurus, or fake musicians...
Have they fooled the legal system or not? What do the authorities say about it? Once the new music services have been established and new technologies developed, these very same scammers and fake entrepreneurs will be put in charge for their implementation.
Are we going to let them get away with it? Isn't it too much damage they have caused so far and too much trouble they are likely to cause in the years to come?
No, we must make sure that the problem does not recur under any circumstances.
Vladimir Milicev, Blue2Digital, CEO
Master’s Degree in Electrical Engineering
University of Belgrade - Faculty of Electrical Engineering
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